The Paris Saint-Germain delegation arrived in Kuwait aboard a Kuwait Airways aircraft on January 7, 2026, ahead of the French Super Cup match it was to play against Olympique de Marseille the next day. Kuwait Airways, the event’s main sponsor, had Captain Abdulmohsen Salem Al-Fagaan welcome the group together with Sheikh Ahmad Al-Yousef Al-Sabah of the Kuwait Football Association.
According to the Arab Times, Al-Fagaan stated that Kuwait Airways allocated a Boeing 777 to carry the PSG delegation and supplied all required facilities and services to guarantee their comfort upon arrival. The chairman emphasized that this step demonstrated the airline’s dedication to the match’s success and to offering an exceptional experience for the teams involved. He further observed that the sponsorship of such a high-profile event illustrated Kuwait Airways’ sustained support for major international sports and its function in displaying Kuwait’s capacity to organize tournaments to the highest standards.
Al-Fagaan added that hosting the French Super Cup constituted an important step in advancing sports tourism within Kuwait through increased visitor numbers, heightened tourism activity and a strengthened positive international image for the country in the sporting arena. Alongside the tournament activities, Kuwait Airways intended to provide fans with gifts and prizes such as flight tickets, Oasis Club membership cards and commemorative items by means of interactive sessions and contests run with the event’s principal sponsors. These measures sought to heighten engagement among attendees at the Jaber Al-Ahmad International Stadium.
Kuwait obtained the hosting privileges for the 2026 French Super Cup in October 2025, as a Sports and Gulf Magazine article detailed. The Kuwait Football Association worked to bring the PSG versus Olympique de Marseille fixture to Jaber Al-Ahmad International Stadium, with the kickoff set for 9 p.m. local time following an opening ceremony at 7:50 p.m. Videos capturing all the goals from the January 8 match later appeared on video platforms, confirming the event’s completion.
A report from Coherent Market Insights positioned the worldwide sports tourism market at USD 984.24 billion for 2026 with an anticipated rise to USD 2,344.37 billion by 2033. Market Data Forecast separately examined the Middle East and Africa segment, stressing governmental investments in large-scale sporting occasions to build sustainable tourism sectors beyond traditional industries. Such arrangements form part of broader GCC initiatives to draw global audiences and generate economic activity from sports.
PSG approached the Super Cup aiming for its 14th title in the competition while Marseille sought to claim its first in 15 years, Round Table reported on the eve of the game. The airline’s partnership included special travel offers for supporters heading to Kuwait. This integration combined the carrier’s services with promotion of the tournament.
