Talabat launched its Predict & Feast prediction game on June 11, 2026, allowing users to earn vouchers by forecasting World Cup results inside the app, the company said in a statement. The initiative covers fans in multiple MENA markets and integrates with the platform’s 84,000 active partners for seamless reward redemption.
In the statement posted on its corporate website, talabat explained that the game lets users select win, loss or draw outcomes for each match up to 15 minutes before kickoff. Correct predictions add goals to a running tally shown on a progress bar that spans the full tournament. Reaching set milestones automatically issues a voucher to the user’s account with no claims or delays required. The announcement highlighted a built-in results tab for reviewing past predictions and outcomes while keeping all activity within the main talabat application.
The statement included comments from Alvaro Martinez, senior director of regional marketing and growth at talabat. “This occasion is an opportunity to bring people together, and food is always at the heart of those moments. Predict & Feast is our way of making every match day a little more exciting and a little more rewarding for our customers. This is talabat using its platform to connect people through food and sport,” he said. Martinez’s remarks reflect the delivery service’s strategy of linking major sporting events to daily user habits across its operating markets.
Fortune Business Insights figures show the global online food delivery market is projected to grow from $350.63 billion in 2026 to $728.83 billion by 2034 at a compound annual growth rate of 9.58 percent. Persistence Market Research data places the same sector at $326.4 billion in 2026 on a path to $806.8 billion by 2033 with a 13.8 percent CAGR. In the MENA region, comparable expansion has been driven by rising digital adoption and demand for convenience during large events. talabat’s new feature appears designed to capture a share of this growth by tying football fandom directly to its ordering ecosystem.
A PayPal Soccer Fans Report indicated that food and delivery spending often exceeds other World Cup-related categories, with 65 percent of surveyed consumers in Mexico intending to use delivery services versus 31 percent for match tickets. Similar trends are expected in MENA where public viewing and home watch parties boost late orders. The company noted that Predict & Feast turns passive spectatorship into active app usage with rewards that encourage further orders from partner restaurants. Such campaigns have become common as platforms compete for attention during high-profile tournaments.
According to the announcement, eligibility requires users to have at least one lifetime order on the platform before joining the prediction challenges. New customers receive guidance to place an initial order to gain access and begin accumulating goals. The statement added that the game runs for the duration of the 2026 World Cup without necessitating any additional downloads or applications. talabat described the dedicated navigation entry point as central to maintaining continuous engagement from the opening fixtures through to the final match.
