The Arena Kuwait has scheduled the Mama and Baby Expo for September 24 through 26 2026 at its venue inside 360 Mall in the Zahra area organizers said. The three-day exhibition will operate daily from 10 a.m. to 10 p.m. with free entry for all attendees. Fouz Expos Company which powers the event and also organizes the Mirzaam series stated that the gathering targets expecting parents new mothers and families with children up to age 12.
The program will span 19 product categories ranging from pre-conception and fertility support to maternity items baby feeding essentials child safety monitoring wellness and nutrition education tools sustainable parenting solutions and family fashion according to the expo website. Beyond static displays the schedule incorporates expert-led workshops live demonstrations hands-on activities and talks by pediatricians lactation consultants and child development specialists the organizers reported. This approach seeks to foster direct connections between brands and thousands of attending families rather than traditional trade-show browsing.
Kuwait’s baby personal care products sector is projected to grow by USD 5.9 million from 2026 to 2031 at a compound annual growth rate of just under 4.5 percent a StrategyHelix market assessment found. The expansion persists even as households navigate cost-of-living pressures with parents adjusting purchasing patterns but maintaining priority on trusted hygiene and health items for infants the report noted. Such momentum aligns with the expo’s emphasis on showcasing innovations in skincare wipes and related essentials.
Across the wider GCC region the baby food and infant formula market stood at USD 1.4 billion in 2025 and is expected to reach USD 2.1 billion by 2034 with a 4.66 percent compound annual growth rate an IMARC Group analysis projected. Statista market forecast data places the GCC baby diapers segment at approximately USD 692 million in 2025 with an anticipated 3.34 percent annual expansion through 2030. These figures reflect rising parental awareness of nutritional needs and product safety amid growing disposable incomes in the bloc.
Earlier editions of the Mama and Baby Expo produced measurable marketing impact with Instagram reels surpassing 1.4 million views and influencer partnerships reaching more than 374,000 users the organizers indicated. The 2025 event gallery captured family interactions expert sessions and brand activations at the same venue. This year’s iteration broadens its reach to incorporate back-to-school resources entertainment options technology for families and party planning services.
Participation options for brands include booth bookings sponsorship packages and targeted campaigns to engage directly with high-intent visitors the event announcement stated. Certified specialists such as breastfeeding counselors will offer on-site guidance and support sessions. Families interested in specific workshops or exhibitors have been encouraged to monitor the expo’s official channels for updates in the days leading to the opening.
